What doES A lollipop BRAND and the last-place soccer team IN THE USL CHAMPIONSHIP have in common?
They both prove that sucking is just the start of something sweet.
Bon Bon Bum decided to teamed up with Miami FC to flip the script on failure. Because greatness doesn’t come without sucking a little at first.
A teaser to get everyone excited about what comes next.
Agency: FRED & FARID
Executive Creative Director: Laurent Leccia
Art Director: Thomas Raillard
Copywriter: Shannon Nelson