Luka Doncic has always been light years ahead of the game. who can actually rise up as a match to push his potential even further?
Meet Luk.ai—the perfect opponent. He looks like Luka. He moves like Luka. He talks like Luka. but can he play like him?
Some scripts that show the process + a few that never got made… but they’re still fun.
Client and Thought Partners: Jordan Brand
Executive Creative Director: Oved Valadez
Creative Directors: Jacy Weyer, Jorge Marrufo
And a whooooole lot of other people.