What do Saweetie, Paris Hilton, and NYX all have in common? They know how to turn up the drama while making it hot and juicy.
I wrote and punched up social scripts to heighten the comedy, sharpen the dialogue, and make the voices feel unmistakably Saweetie and Paris. The goal: beauty products with an SNL-style sensibility.
And some scripts that show the process…. + a few alt lines / scripts that didn’t make it because they might have been a little more than PG-13.
Client: NYX
Agency: Exposure
Director: Christine Yuan
Copywriters: Shannon Nelson, Heather Schmitz
Production Company: Object & Animal
Executive Producer: Emi Stewart
Cinematography: Htat Htut
VFX: LocoMotive x Foreign Xchange