Women are over the endless routines. The last thing they need is beauty that asks for more: more time, more products, more B.S.
European Wax Center earned your trust the hard way. 20 years, thousands of trained specialists, and more bodies waxed than anyone. They do Smooth, Done Right.
After forming a panel of consumers, visiting centers across the country and taking the pulse of key franchise owners, we transformed the brand identity into something instantly recognizable and ownable.
The New European Wax Center Personality and Tone of Voice:
We’re here to hype you up for wherever the day takes you. While the rest of the world feeds you B.S., we’re here to tell you how it is.
Need a quick pep talk? We’re your girl. Whether we met five minutes ago or five years ago, she’ll feel safe with us, because we’ve been there, done that, and yes… we look good doing it, too.
Seasonal Videos for Fall, Winter, Summer, and New Years.
In-Center posters and merch using our new look and feel.
A completely transformed social media presence and email experience using new language and imagery.
