PACT believes wellness doesn’t stop at skincare, supplements, and self-care routines. It starts with what you put on your body every single day.
We repositioned PACT’s 100% organic cotton clothing as an extension of personal wellness, inviting people to treat getting dressed as the first step to feeling good.
This is skincare you slip into.
Agency: FRED & FARID
Agency: YARD NYC
Strategy: Caroline Seklir & Ruth Bernstein
Creative Director: Ulrika Karlberg
Style Director: Teng Phour
Art Direction: Sarah Cummings
Copywriter: Shannon Nelson
Videographer: Quinn Meyers
Stylist: Jordy Huinder